Sunday, June 04, 2006

Join The Chamber Of Commerce

Nearly every city or town has its own Chamber of Commerce. These groups are not-for-profit organizations set up by local business leaders to promote business growth, provide personal and professional development opportunities, and affect local public policy decisions.

Some Chambers flourish and provide many events throughout the year. Others are less active, counting monthly member meetings among their only regularly scheduled activities. In any event, the majority are worth joining if one of your goals is to generate new business.

Chamber membership can be effective for any company, but those serving small and mid-sized businesses have found membership especially rewarding. Sooner or later, most new companies join the Chamber. This is what makes the Chamber the place to be.

But there’s a catch. It’s not enough just to join the Chamber. That’s like buying an exercise bike and expecting to lose weight without riding it. You have to actively use your membership, in order to turn up leads.

Take advantage of the many programs your Chamber offers. Go to the new member orientation. Sign up for management and personal development classes. Attend the luncheons and picnics. See, and be seen!

If you find the Chamber to be a good source of prospects for your business, volunteer for a leadership position with the Chamber. As with volunteer positions with service clubs and not-for-profit agencies, there’s no better way to help people get to know you than to meet with them regularly, and lead them in some activity.

You don’t have to be a board member, either. There are plenty of other volunteer opportunities available, and most offer the chance to work closely with others. Membership coordination, event planning, and member communications are all worthwhile volunteer positions to seek out and hold.