Create An Audio Program

If you can speak for an hour about a topic related to your business, then you can create an audio program.

Putting your words on tape can help build your business in a number of ways. First of all, it provides a low-cost way to promote your business to potential customers. Once the program is recorded, it costs very little to make additional copies of the tape. Many businesses use tapes as a bait piece to get prospects to identify themselves. It stands to reason that anyone who requests your tape has an interest in its subject.

Another benefit of developing audio programs is that they are an easy cross-sell to customers who have just purchased other products or services. For example, someone who enjoys your seminar might easily pay an additional sum to buy an audio tape that discusses additional points on a subject of importance to them.

The first step in creating an audio presentation is to decide for whom you will create it. Audience selection is of paramount importance, for it influences everything from topic selection to program length to the creative approach employed. After you have chosen the audience, you must select a topic that is of sufficient interest to that market.

Once you’ve selected your audience and nailed down an appropriate topic, create a program outline. An outline is essential to keep you on track and within the time you have selected for your program length. Without one, it is far too easy to start into a rambling, directionless monologue that fails to deliver the impact you intend.

Don’t rule this avenue out just because you don’t think you have the voice to make an audio program. There are plenty of resources around to help produce a quality tape. And it makes no difference that the voice your prospects hear isn’t your own. What matters is that they get to know a little bit about you, you establish credibility, and they think of you when they have a need for the services you provide.