Enter Contests

Everyone loves a winner. And in the competitive world of business, it is not uncommon for prospects to lend winners a sort of “expert” status, simply on the ground that their product, service or organization has won some sort of award.

Expert status implies credibility. And credibility supports sales. That’s why it pays for you to enter industry-related competitions. The best ones are those that you know are held in high esteem by your current and prospective customers.

You don’t even need to take first place in order for this tactic to produce benefits. Even an honorable mention can draw the right kind of attention.

To get started, look for appropriate competitions in industry-related journals and web sites. Don’t forget to check out your competitors’ sites, as those who have won awards previously will probably be promoting their success on their home pages.

Although procedures will vary widely from contest to contest, entering is usually pretty straightforward. Simply familiarize yourself with the entry requirements, and submit your entry.

Caution is in order, mind you. Not every competition will be worth your while. And some can be downright dangerous. It is not unheard of for unscrupulous competitors to run their own contests, simply so that they can trick unsuspecting rivals into sending them what would ordinarily be confidential information.
Remember to promote any award you receive to your current and prospective customers. Some competitions provide a crest or seal that winners may display on their web site and marketing materials. If you win, make sure you find out if some form of recognition logo is available for you, and wear your badge proudly!